Perrito de Pradera
Our client
Perrito de Pradera is a new craft beer inspired by one of the several Mexican endemic species, while also celebrating the wide range of organic ingredients across Mexico.
Our challenge
Shape the beer's range of product formats paying respect to the brand’s simplicity and distinctiveness.
Our outcome
We created a clean yet attractive packaging having simple and functional forms as key element. One of the objectives was making its artwork attract all the attention solely by the color variants. The most simple images of a beer, either in can or bottle, were the shapes we based our 3D models on.
Simple forms and premium finishings along the artwork and the product's features combine with the color of each craft beer and also create complimentary formats as per multi serve presentations.
